IFL Unveils New Logo, Branding for 2008 Season
By Mike MacLeod • Jan 25th, 2008 • Category: NewsIn a statement released earlier this week, the International Fight League announced that they were launching a new visual identity of its corporate brand.

The new logo is a reflection of the IFL’s exciting style of MMA action as the league enters its second full season of competition. The design incorporates the traditional gloved fist coming towards the viewer from between forward-slanted “IFL” initials in front of a silver oval plate, utilizing the league’s new color scheme of deep red, silver and black.
“The IFL has always showcased the top up-and-coming athletes, coached by the legends of MMA,” said Jay Larkin, IFL CEO and President. “Our new identity is part of the league’s renewed commitment to putting together the best matchups to a wide, burgeoning audience of fans worldwide.”
The new logo will be used in marketing materials as well as new merchandise available to fans attending events and on the IFL website. The site itself will also be relaunched with the new branding.
Larkin also announced that the IFL has also eliminated the league-created team logos and will instead use branding of the camps led by its coaches, such as Miletich Fighting Systems, Xtreme Couture, Team Quest and Renzo Gracie Academy.
Mike MacLeod is an MMA journalist and freelance writer. In addition to his role as Editor at BadManSports.com, Mike is a contributing writer for FiveOuncesOfPain.com
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