UFC’s Brand At Least As Important As Fighters
By Mike MacLeod • Jan 3rd, 2008 • Category: NewsKevin Iole of Yahoo! Sports recently interviewed Lorenzo Fertitta, co-owner of the UFC. Their conversation focused on the success of the UFC to date and the challenges that lay before them.
When posed with a question about some shows in 2007 being less successful than the norm, Fertitta made an interesting statement:
One of the greatest […]
